I often talk about the four key pillars of deliverability that spell out the word RACE – they stand for Reputation, Authentication, Content and Engagement. Today I’m going to talk a little more about Authentication, one of the ways you can increase your chances of getting more emails delivered to the inbox and to avoid […]
Why Authentication Matters Read More »
Last week’s Open Q&A on Email Deliverability was a huge success! We had a great turnout for the live call with some great questions, and lots of people have already watched the recording. I’m going to be writing some blog posts answering some of the questions that were asked on the call, starting with this
How To Boost Your Sending Reputation By Managing Your Engagement Read More »
Right now, world events have meant that our lives, and our businesses, are more uncertain than most of us have ever seen. Some businesses are already in danger of collapsing. Others are having to make significant changes to the way they work. Some are having to move almost everything that they do online. And for
Protecting your deliverability in unpredictable times Read More »
An engaged audience is a happy audience. They’re the people who read your emails, who find value in them. They’re the ones growing to trust and respect your authority, and ultimately, they’re more likely to invest in your products and service. But aside from the obvious happy audience, there’s another reason engagement is crucially important.
Engagement: The Holy Grail of Email Deliverability Read More »
You’ve done the hard work of targeting your audience, attracting them to your website and persuading them to sign up for your mailing list. Your next step is figuring out how to keep them happy and engaged with your content. Email service providers work extremely hard to protect their users from spam and unwanted
9 Ways to Maximise Engagement With Your Audience Read More »
Anyone who knows me will know I talk a lot about the importance of managing your engagement. That’s because it can have such a huge impact on your deliverability and inbox placement, which means that more people will see and open your emails. Once upon a time, email marketing used to involve gathering lots of
How to Get More People to Open Your Emails by Improving Your Engagement Read More »
Today, I’m going to share a sorry tale with you… I’ve been working with one of my clients since August – to preserve his anonymity I’ll call him Fred. I helped him improve his open rates from 12% to 25% between September and November by focusing his email efforts only on the most engaged part
A Tale of Woe: How to Halve Your Open Rate In One Simple Step Read More »
Email providers work in mysterious ways to catch those pesky spammers and stop them from reaching our inboxes. But sometimes, even a well-intentioned email marketer can fall into a trap and harm their sender reputation.I’m going to walk you through the different types of spam traps that email providers are using today. And give you
Mind The Spam Trap! Read More »
Engagement is the holy grail when it comes to maximising your chances of hitting the inbox. The greater your engagement, the more likely it is that Google, Microsoft and Yahoo will deliver your messages to the inbox rather than the spam folder. Many people ask me, “How can I maximise my engagement?” Today, I’m going
The scatter effect and how it can easily double your engagement (or better!) Read More »
One of the first recommendations I make to help people get more emails into the inbox is to only send emails to the people on their list who have opened something recently. The main reason is that the Big Three mailbox providers (Google, Microsoft and Yahoo) favour senders who proactively manage their engagement and remove
What Google does when people don’t engage Read More »