Gone are the days when you could just build a huge list and mail the hell out of it. 
Email is now dominated by three giant players (Google, Microsoft and Yahoo) and they’ve changed the rules.

In today’s world, the most important thing when it comes to getting your emails delivered is engagement.

All too often, we fall into the trap of worrying about clicks and open rates, but the truth is it’s not just about how many people opened an email you sent the other day. 

What the giants are really looking at when deciding how to handle the emails you send is your engagement over an extended period of time.

Are you unwittingly consigning some of your emails to the spam folder without even realising?