Author name: Adrian Savage

If you saw my email earlier this week, you’ll already know that I’m presenting at the Inboxed Summit, which is happening in a couple of weeks from now.  On Monday of this week, I was lucky enough to be invited to record the Q&A panel session with four other deliverability experts, where we talked about […]

In this video, I’m sharing a great summary of the most important things you need to know about email deliverability and getting more of your emails into more of your audience’s inboxes. Many thanks to Helena and Kelly at Speaker Insight for hosting my presentation and sharing it with their audience. I’d strongly recommend you

It’s amazing how much can change in less than 18 months.  In February last year, I posted something on Facebook that started by saying “Right now, my business is more than £40,000 under water because of the decisions I made last year. I’ve got the cold from hell. My car is knackered.” Here we are

This week’s blog is slightly less related to the specifics of email deliverability. Instead I’m going to share my reflections after delivering a lot of training material in a fairly short period of time. The last week or so has been crazy for me, with several one-hour presentations where I’ve been introducing the foundations of

In last week’s blog, I explained why it’s so dangerous to continually send emails to all of your unengaged contacts – these are the ones that might not have opened any of your emails for weeks, months or longer. Today I’m going to explain how to reach out to your unengaged contacts and give them

Over the last couple of weeks, I’ve been talking a lot about “bad” email addresses and I’m going to continue that theme with this post. The RACE Model Firstly, I’ll recap on the four pillars of deliverability that can all affect whether or not the emails that you send will reach the inbox, or whether

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In the previous blog post, I explained how list hygiene can impact your sender reputation and explained about the different types of “bad” email addresses that you should avoid sending emails to. In this

Some of the most common questions that I get asked relate to keeping email lists clean, commonly known as list hygiene. In this blog post, I’ll explain how list hygiene can impact your sender reputation and I’ll also explain the different types of “bad” email addresses that you should avoid sending emails to. In the

It’s probably no surprise to hear that I spend a lot of time looking at email statistics. Something occurred to me very recently. While we focus so much on open rates and click rates, there are other statistics that matter just as much, if not more. What other statistics are important to you when you

Today I’m writing about something that’s not always fully understood and I’m going to do my best to debunk a few myths along the way. IP Reputation, also known as Server Reputation, used to be one of the most important factors that determined whether or not your emails would reach the inbox. While many other