The World of Email has Changed Forever. Gone are the days when you could just build a huge list and mail the hell out of it. Email is now dominated by three giant players (Google, Microsoft and Yahoo) and they’ve changed the rules.
All too often, we fall into the trap of worrying about clicks and open rates, but the truth is it’s not just about how many people opened an email you sent the other day.
What the giants are really looking at when deciding how to handle the emails you send is your engagement over an extended period of time.
Are you unwittingly consigning some of your
emails to the spam folder without even realising?
Deliverability Dashboard is a free set of tools providing unique insights to help you:
Start with a free Email Health Check to find out where your engagement stands today
The Health Check currently works with
Support for ConstantContact and Send In Blue is coming very soon!
Checking your score will show you how well you’re managing engagement over time
Avoid damage to your sender reputation that can grow over time and impact your deliverability
Get tips, tools and reports to improve your deliverability so you can win the race to the inbox
Don’t let your emails get left behind!
